Aura
Aura is a fictional audio technology company specializing in high-end headphones. The goal for clients were to create a marketing campaign collateral family aimed at tech-savvy individuals, audiophiles, and trendsetters. The target audience values both aesthetics and functionality in their audio accessories, seeking products that not only deliver exceptional sound quality but also reflect their personal style.
Key messages
Innovative Technology: Highlighting the advanced features and technologies incorporated into Aura Headphones to deliver a superior audio experience.
Timeless Design: Emphasizing the elegant design and craftsmanship of Aura Headphones, blending modern aesthetics with classic appeal.
Unmatched Performance: Communicating the exceptional sound quality, comfort, and durability that define Aura Headphones.
Below are the key messages that I highlighted in this campaign:
Role
Graphic designer— I studied the innovative features and brand's essence. With daring color, distinctive style, rhythm and composition, I produced the collateral, below.
Duration
3 weeks
Tools
Adobe Photoshop and Adobe Illustrator.